MICHAEL L. COOPER’S RESUME

 

Marketing and Communications Professional offering over ten years of experience in developing corporate branding, corporate identity, marketing and communications strategies and guidelines with excellent skills in developing and creating marketing communications programs.

Marketing & Communications Manager, On Center Software, Inc.
The Woodlands, TX — 11/2006--2/2011

EXPERIENCE

Revitalized a waning corporate branding initiative with a facelift of all corporate identity, and overhaul of national advertising campaign and promotional collateral in effort to develop a single company brand. Created corporate marketing guidelines and Web brand guidelines. Collaborated with business development leads in developing, writing and editing sales materials. Implemented consistent, yet creative marketing strategies and practices throughout the company. Worked with local and international vendors to secure most cost-effective means in completely redesigning the packaging and branding of the company’s three main products. Worked with, and established rapport with, various local, national and international vendors to reduce cost of production on all marketing materials including trade shows, brochures and promotional items. Additional responsibilities included press releases and editorial support to internal customers, and management of support staff, which consisted of creative print and multimedia designers.

Freelance Marketing Consultant & Creative Designer, The Flying Barrel
The Woodlands, TX — 2/2005-Present

Created innovative Web and print designs to promote services and advertise goods for a diverse clientele base. Worked with various clients to assist in the creation and communication of their corporate marketing strategies and guidelines. Served as writer and editor for clients’ print and Web marketing materials. Provided direction in development of corporate branding, strategic color palettes and effective messaging. Established Web guidelines and developed or revitalized several client Web sites in accordance with those guidelines. Represented clients in securing marketing collateral through vendor negotiations and contract revision. Served as liaison between client’s internal customers and vendors in the production of promotional material.

Manager of Communications & Industry Relations, Professional Datasolutions, Inc. (PDI)
Temple, TX — 12/2000-2/2005

Responsible for all marketing- and advertising-related materials (print and electronic). This included quarterly newsletters, advertisements and promotions, press releases, product sheets, and Web site content. Created and implemented corporate-wide marketing and communications guidelines. Collaborated with the Marketing Director in developing the company’s marketing strategy, and led the communications campaign in rolling out newly-established aforementioned guidelines.  Corporate photographer and audio/visual coordinator.

Marketing Strategist (Internship), The Cowley Group Advertising
Waco, TX — 9/2000-12/2000

Developed strategies to advertise life-size, hand-painted, fiberglass cows for an auction and gala event benefiting The Art Center of Waco, titled “WACOWS – A mooving experience.” Responsibilities included interviewing various artists and photographing their bovine designs for press releases and for the event’s bidding catalog.

Baylor University; Waco, TX — Bachelor of Business Administration (Marketing), 2000

EDUCATION

Leadership, Marketing, Design, Branding, Photography, Public Relations, Communications, and Management. I am familiar with both Windows and Macintosh platforms, and use the following applications on a regular basis: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Acrobat, Apple Pages, Apple Keynote, Apple Numbers, Microsoft Word, Microsoft PowerPoint, and Microsoft Excel.

SKILLS

HOW Design Conference — 6/2009

5-Day Marketing & Design Training Event


Lodestone Digital — 4/2008

Flash Creative Suite 3 Fundamentals


Guerrilla Marketing — 10/2004

Guerrilla Tactics for Business Today


EPS, Inc. — 7/2004

Conducting Effective Meetings


Communispond — 6/2004

Socratic Selling Skills


National Seminars Group — 4/2004

Secrets of Successful Digital Photos


SkillPath Seminars — 5/2002

Business Writing and Grammar Skills


PDI University — 2/2002

Basic HTML Techniques


CompuMaster — 3/2001

Adobe Photoshop Training

CERTIFICATIONS & TRAINING